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Description
The Big Red Fez: Zooming, Evolution, and the Future of Your CompanyYOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the Back button. In this supremely practical, cut to the chase book, Godin identifies what it takes to
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the Back button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
Binding Type: Paperback
Publisher: Free Press
Published: 01/18/2002
ISBN: 9780743227902
Pages: 112
Weight: 0.36lbs
Size: 8.46h x 5.54w x 0.30d
Review Citations: Booklist 01/01/2002 pg. 784
Booklist 11/01/2002 pg. 460
Publishers Weekly 12/03/2001
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★★★★★ 5
Muy bueno
Size: One Size Fits Most, Color: (001) Black / / White
Muy buena calidad, mi esposa lo usa a diario y hasta los momentos se mantiene bastante bien, solo desgaste por el uso.
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Reviewed in the United States on April 1, 2026
★★★★★ 4
Great Bag For MEN
Size: One Size Fits Most, Color: (001) Black / / White
This UA bag was about the smallest bag I could find for my needs. I own several bookbags being a student. I wanted something smaller just to throw my wallet, phone, sunglasses, and keys in when I took my dog out 3-4x per day. My Boxer enjoys her walks and keeps her energy low in the house for the most part. This was perfect for exactly my needs. Has several pockets and it goes with any outfit if you're trying to match it up. I didn't want a bag where peeps thought I was carrying a man purse either. This one can go over your neck like an old school camera or carried across your chest like the pew pew is concealed. 🤔.
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Reviewed in the United States on May 18, 2026
★★★★★ 5
Sturdy lightweight
Size: One Size Fits Most, Color: (014) Halo Gray / Castlerock / Provence Purple
Nice bag a lot bigger than the pocture.
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Reviewed in the United States on August 2, 2025
★★★★★ 5
None
Size: One Size Fits Most, Color: (001) Black / / White
Great product
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Reviewed in the United States on February 23, 2026
★★★★★ 5
My go to little bag when I’m on the go
Size: One Size Fits Most, Color: (014) Halo Gray / Castlerock / Provence Purple
I was pleasantly surprised by how much this little purse holds. Great when I’m on the go!
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Reviewed in the United States on January 11, 2026