SKU: 14640213137

Citizen Eco-Drive BM6978-77A Men's Watch

Sale price$537.75 Regular price$597.50
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Ships within 48 hours · Estimated delivery Jul 16 - Jul 21

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Description

Citizen Eco-Drive BM6978-77A Men's WatchThe Citizen BM6978 77A is a bright and elegant timepiece that exemplifies the refined minimalist aesthetic of the Slim Dress collection. This model features a 40 mm rose gold tone stainless steel case and matching multi link bracelet, offering a warm and cohesive luxury look. The silver white dial with a subtle sunray finish creates a soft, radiant appearance, perfectly complementing the rose gold tone hands and hour markers for a sophisticated and

The Citizen BM6978-77A is a bright and elegant timepiece that exemplifies the refined minimalist aesthetic of the Slim Dress collection. This model features a 40 mm rose gold-tone stainless steel case and matching multi-link bracelet, offering a warm and cohesive luxury look. The silver-white dial with a subtle sunray finish creates a soft, radiant appearance, perfectly complementing the rose gold-tone hands and hour markers for a sophisticated and highly legible design. Protected by a scratch-resistant sapphire crystal, the BM6978-77A is designed for lasting clarity and daily durability. It is powered by Citizen’s signature Eco-Drive technology, which ensures the watch is continuously charged by light, eliminating the need for periodic battery changes. With its remarkably thin 8.5 mm profile, the watch sits elegantly low on the wrist, making it a perfect match for formal business attire and tailored dress shirts. This model is an ideal choice for the man who prefers a lighter, more classic color palette without compromising on the prestige of a rose gold finish.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 14640213137

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4.8 ★★★★★
Based on 8 reviews
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VJR
Los Angeles, US
★★★★★ 5
Great non plastic shirt for exercise and daily wear
Color: Claret, Size: Large
Soft and comfortable. Breathable material for exercise. Fits well (L, 5'3",150lb). Wish it was and inch or 2 longer
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 27, 2026
D
Verified Purchase
DMR
Grantham, US
★★★★★ 5
Super nice shirt!
Color: Black, Size: Small
I actually bought this shirt to wear under zip-up hoodies. It's super soft and cozy. It washes up great and is very durable. I just ordered two more in different colors! A great value - perfect!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 16, 2026
M
Verified Purchase
M. Doyle
Los Angeles, US
★★★★★ 5
Soft shirt
Color: Light Blue, Size: X-Large
Extraordinarily soft. The fit is perfect.
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Reviewed in the United States on May 17, 2026
T
Verified Purchase
The O'Sullivan's
Houston, US
★★★★★ 5
Comfortable
Color: Claret, Size: XX-Large
The most comfortable, cool shirt I ever owned.
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Reviewed in the United States on May 15, 2026
T
Verified Purchase
Toni Smith
Port Orchard, US
★★★★★ 4
runs a bit small
Color: Ocean Blue, Size: Large
lightweight, comfortable. However, I needed to return and by one size larger. I wanted it it for a comfy - nighttime- like PJ's kind of fit.
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Reviewed in the United States on May 6, 2026

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